A Blueprint for Better Business

An impassioned plea to visionary business executives, employees and entrepreneurs who genuinely want to make a difference…

Read on for a free Blueprint for Better Business …

Ever noticed the increasing number of transformational TV programs in the past few years?  The trend started with home design shows and has recently exploded to include shows on people transforming their diet, their appearance, their badly-behaved children, their debt, their lifestyle and more.  Society is undergoing a profound metamorphosis, and is starting to reflect the shift which has been happening on the personal level for the past decade or more.

But the business world is being left behind.

While corporations continue their hell-bent mission to extract value from consumers for redistribution among board members, shareholders and tax collectors, there is a quiet revolution underway.  A group of some fifty million enlightened social entrepreneurs are creating new social inventions and institutions, worldviews, and lifestyles that are environmentally sensitive, altruistic, idealistic, and more spiritual.

But let’s back up a little.

What does all this talk of transformation, altruism and spirituality have to do with the hardcore world of business?

Here’s the real reason for the recent and ongoing recession:  There is a widening gap between the business world and our previously loyal customers.

This is important, so I’ll say it again: There is a rapidly growing rift between consumers and corporations, large and small.  Joe Public is becoming more enlightened, more aware, and more, dare I say it, spiritual.   There is a shift in consciousness under way at street level, which many business leaders seem blissfully unaware of.  The winds of change are blowing, while the average business continues stoically with the status quo.  The enlightened man in the street is progressively avoiding businesses which they believe do not align with their more enlightened worldview.

And we all know that in the consumer world, perception is everything.

Let’s be frank with each other just for a minute. There are two kinds of business leaders:

• Old-school, traditional executives who rely on repeating what has worked spectacularly well for the past 2 to 3 decades, and;
• Enlightened, curious and forward-thinking trailblazers who sense that a significant shift is happening in consciousness, in life and hence in business.

As an enquiring business leader, your gut is telling you that things need to change radically.  Something tells you that the old way of doing business has a very limited lifespan.  You can see the writing on the wall, but considering any kind of change is frightening when there is no alternative in sight.

The viable alternative is to transcend our limited Newtonian-based thinking and embrace concepts which push the envelope of traditional business rules.  We need to recognize the folly of relying on absolute proof, elaborate business plans and extensive market research.  We need to embrace concepts that border on lunacy in the business world, but have been the mainstay of social enterprise for more than a decade. A crazy, hare-brained idea today could very well be tomorrow’s norm.

But to date no-one in business is prepared to discuss the unscientific and unprovable notions which spiritual masters have been telling us for centuries.  As an enlightened executive or employee, you fear criticism in a scientific and material world, even though you sense intuitively that something about the way we currently do business lacks meaning and purpose.

And despite our best efforts to alleviate suffering in the world and damage to our environment, we are worse off than previous generations.

Einstein said this:

“A new type of thinking is essential if mankind is to survive and move to higher levels.” — Albert Einstein

What we need in business is radically new thinking: wonderfully big, bold, new ideas, which push the boundaries of conditioning and ingrained beliefs.  We need solutions to the cause of our problems, not the symptoms.

Introducing The Noetic Business Manifesto

Let me be blunt: The Noetic Business Manifesto is not for everyone.  If you’re the traditional businessperson who believes in and supports the status quo of business, the naivety of this document will infuriate you.

You see, I dare to suggest that we’ve got it all wrong.  I have the audacity to imply that every single one of our planet’s current challenges have been caused by an approach to business that does not serve us well, either as a collective humanity or as individuals.  What’s more, I foolishly and idealistically propose that the business world is responsible for our malady, and can and should play a significant role in our healing.

Shock, horror!  What complete balderdash!  Get me out of here!

…If you’re still reading, you’re one of only 3% of readers who get this far and don’t disappear back into cyberspace.

I salute you.

You’ve already acknowledged what your gut has been trying to tell you for years: that there is a better way.

Let’s start that dialog; let’s commence a journey of exploring that better way together.  The Noetic Business Manifesto is a Blueprint for a Better Way of Doing Business.  It will future-proof your business during an age of increasing uncertainty and rapid change.

“The stakes are immense, the task colossal, the time is short. But we may hope — we must hope — that man’s own creation, man’s own genius, will not destroy him. Scholars, indeed all men, must move forward in the faith of that philosopher who held that there is no problem the human reason can propound which the human reason cannot reason out.” — Albert Einstein

I’m currently making The Noetic Business Manifesto available to small groups of individuals at a time.  Radical ideas like these cannot be unleashed en masse.  To register your interest or even simply your curiosity, just leave your first name and email address below.  At the current level of interest, you should receive your copy in 3 – 4 weeks.

Please don’t be concerned about leaving your details with me.  I promise you won’t receive any automated messages, and there’s nothing to buy.  Refreshing, I hope you’ll agree. That’s the ethos of Noetic Business.

First Name: *
Email: *
	Sign Me Up!