The Blueprint for Business Success in Times of Radical Change

Dear Business Leader,

What if there was a way to improve your own performance, attract A-player employees and suppliers to your company, build your brand with a rabidly loyal following, increase profits and deepen employee engagement while increasing their commitment?

And what if you could achieve all this while leaving the world a better place?

Let’s be frank with each other just for a minute. There are two kinds of business leaders:

• Old-school, traditional executives who focus only on wealth creation and rely on repeating what has achieved this spectacularly well in the past, and;
• Enlightened, curious and forward-thinking trailblazers who view themselves as ‘builders of society’.

IBM founder Thomas J. Watson Sr. said, companies exist to “knit together the whole fabric of civilization.”  He didn’t view business as purely trying to get the right numbers to go up.  We’ve known for a long time that focussing only on the traditional measures of economic progress is not a good measure of the welfare of nations:

• Simon Kuznets – GDP’s creator – said in 1934 that “The welfare of a nation can scarcely be inferred from a measurement of national income”;
• The UK Labour Party says in its environmental manifesto, that “For too long, economic and political success has been measured solely in terms of the rate of growth of economic activity”;
• The United Nations Human Development Programme argues that all countries should pay much more attention to the quality rather than the quantity of growth.

In the past, businesses have existed mainly to produce stuff, and modern civilization has been extraordinarily successful at doing so.  But in the process we’ve lost sight of what true progress means.

As early as 1968, Robert F. Kennedy, gave the most eloquent deconstruction of Gross National Product.  He finished his talk with the phrase “The Gross National Product measures everything, in short, except that which makes life worthwhile”. Perhaps it’s time we started focussing more on important things like social justice, sustainability and people’s well-being. 

And it’s not up to government – it’s up to us.  States and governments do not create; they can at best regulate activities, and their power to do even that is limited.  Wielding unparalleled wealth and power, for-profit companies are a key factor in the equations that decide the human future.

I believe the business community needs to have a vision of a world that we all want and dream of. We need a transition plan for getting there, and courageous leaders to gather people around them and lead them towards a bright new tomorrow. What we need in business is radically new thinking: wonderfully big, bold, new ideas, which push the boundaries of conditioning and ingrained beliefs.  We need solutions to the cause of our problems, not the symptoms.  And only business has the wealth, power and wherewithal to make this happen.  But a new mindset is required…

Introducing The Noetic Business Manifesto

Let me be blunt: The Noetic Business Manifesto is not for everyone.  If you’re the traditional businessperson who believes in and supports the status quo of business, the naivety of this document will infuriate you.

You see, I dare to suggest that we’ve got it all wrong.  I have the audacity to imply that every single one of our planet’s current challenges have been caused by an approach to business that does not serve us well, either as a collective humanity or as individuals.  What’s more, I foolishly and idealistically propose that politics and religion will never solve our maladies, but that business can and should play a significant role in our healing.

Let’s start that dialog; let’s commence a journey of exploring a better way together.  The Noetic Business Manifesto is but one suggestion for a Better Way of Doing Business.  It has the power to future-proof your business during an age of increasing uncertainty and rapid change, provided you are audacious enough to implement some of the principles. 

You’ll find strategies for developing a profound and positive purpose.  

In a purposeless business, everything feels chaotic, harried, unclear, and even meaningless. Meetings can go on for hours with endless. Decisions are seemingly arbitrary. Everyone has an opinion but no one has the final word. Your team members wander around with no clear goals and no set path to follow.  Without a clearly-defined purpose in place, seeing the way forward is a real challenge.

The probability that your business will succeed skyrockets when you have a clearly-articulated purpose, and The Noetic Business Manifesto will help stack the odds in your favour.  You can read The Manifesto with no obligation at all – I don’t even ask for an email address.  Download now.

“The stakes are immense, the task colossal, the time is short. But we may hope — we must hope — that man’s own creation, man’s own genius, will not destroy him. Scholars, indeed all men, must move forward in the faith of that philosopher who held that there is no problem the human reason can propound which the human reason cannot reason out.” — Albert Einstein

Download The Noetic Business Manifesto – right click and then ‘Save As’.