We’re Looking for Contributors

The print version of “Noetic Business“ is due out later this year, and we want to include you in it.

We intend to keep the book very short and punchy, but we do want to add a select few case studies and ideas, in two categories:

  1. Ideas of how you, as CEO of a Noetic Business, would do things radically different to the way things are done today. Some ideas: As CEO of Kellogg’s how would you change the breakfast cereals that you produce and sell?  As CEO of Asda or Tesco, how would you change the products you stock in your supermarkets?  As CEO of Unilever, what changes would you make to the products and brands you represent?  What about cosmetics and beauty products?  And clothing?  Or how is your business doing things radically differently?
  2. Ways in which you (or someone you know) has followed their instinct. If you’ve ever had an indescribable flash of inspiration, or deliberately decided to buck the trend based on a gut feeling, to go against the prevailing wisdom of your mentors, peers or board and gone on to achieve astounding results, we’d love to hear your story.

So, if you’ve wanted to tell the world about your crazy ideas or unlikely success, here’s your chance to gain international publicity, if you play your cards right.  Of course we’ll only include the best of the best…

The case studies don’t have to be your own. If you point out what someone else is doing, and it’s amazing enough to be included, we’ll give you and your company full credit inside the book for alerting us to the achievement.

They can be from any industry, any country and any form of business.

Although we can’t reveal who the co-author is just yet, we can tell you that he is a respected best-selling author of ten business and marketing books which have been translated into more than 20 languages, an entrepreneur and agent of change.  Including your submitted case study can get you international publicity for many years to come. If your story is included it can mean huge zero-cost publicity for you.

Here’s how Phase I of this is going to work …

Simply post your entry as a comment at the end of this post. You can make it as brief or as detailed as you wish. Entries which we feel don’t quite make the cut will be moderated and will not appear publicly.  You can make your comment anonymously if you wish, but make sure you contact us so that we have your details in case we need to clarify anything.  (You may also use our contact form to submit your story totally anonymously if you wish).

In Phase 2 we’ll contact the writers of 20-30 of the posts which make the short list. We may ask for more details or perhaps an interview, as well as your permission to include your story in the book.

Either way this is great publicity for you (whether you’re included in the list of comments below or in the book itself).  If you want to know what will be considered for entry, take some time to browse through previous posts.

Tips:

  1. Keep them succinct and to the point;
  2. Include a link if required;
  3. If you’re explaining how you would do something differently, please explain why;
  4. Try to include what business/life was like before the flash of inspiration;
  5. Try to provide measurable results of what was achieved as a result of following the hunch i.e. revenue increased in x months, costs saved, etc.

We look forward to seeing your stories of doing things differently, flashes of inspiration and following your hunch in ways that change the world for the better!

  • http://www.philrichards.biz/ Phil Richards

    So there I was working in a successful accountancy practice with an expanding client base, and leading the field with the use of innovative online accounting tools; and frankly I just was not happy.
    I left. And in searching for the next thing to do, realised that all my business career had been about noticing, analysing, thinking about other peoples businesses; I had consistently been passionate about other peoples business whilst I had been consistently feeling trapped inside mine working on it and solving the problems.
    My flash of inspiration was the my joy, passion, commitment and focus was on the success of other peoples business, their strategies, inventions, crazy ideas etc.. and that I could earn a living out of being fascinated about other peoples business, as I could add value by helping develop ideas and helping small business owners maintain their focus on the business strategy from the centre, rather than being sidetracked by a particular set of issues.
    So I followed my hunch, and now feel comfortable in my creative flow, talk to different small business owners every day, hear some great stories, meet some inspiring people, and I get asked to do consulting work for some of them.
    I am looking forward to the book, I agree; business leaders could gain from the connection with that very solid, very comfortable, intuition inside which leads us to better decision making, and a more compassionate effective business, with good results for everyone.

  • katharper

    Simon was a bored and frustrated tiler, yearning for a new and exciting way he could support his family and love his job. Paul was an out of work tiler, researching ways he could support his wife through her depression.

    Both based in Wanaka, New Zealand, Simon and Paul had known each other for years and shared the frustrations of living in a wealthy town without many pennies to rub together, as well as the odd game of table tennis. It was during one such game, following some particularly inspired thinking from Paul, that a dream was shared and the spark that would become Innerpics.com was lit.

    Simon and Paul are like a rally car team. Simon is the driver. He is passionate about life and has an incredible drive for bringing dreams into reality. Paul is the navigator. Inspiration comes to him and without question he shares his ideas.

    Thus Innerpics.com has been brought into reality through the combined dreams of Simon and Paul. Both men have thoroughly embraced the concept of living with their hearts, and have allowed the company to unfold and manifest – driving its progression through their clear visions of a truly incredible product with the capacity to transform the lives of its users beyond their wildest dreams.

    Innerpics.com has been launched this week, 25th April 2010, albeit on a slightly smaller scale than Simon and Paul envisioned. An advert in the local classified paper, the first product on Trademe and a plan to take it to the Queenstown market on Saturday. With both families struggling to fill their fridges, and currently both Men out of work tilers, the unfolding of this business will be a remarkable testimony to using Intuition in business.

  • http://MichaelHaupt.com/ Michael

    Sounds interesting!
    I can't tell what your business is about because your site is not yet live, but I look forward to following your journey.

    Follow your gut!

  • Anonymous

    The site is on its way… slowly but surely. Actually, we are in a classic situation where we feel we are sitting on a goldmine waiting for someone to hand us a spade. No money to pay for the website but an absolutely amazing product which has already been changing our lives.

    Innerpics.com produces downloadable programs with both an audio and visual content. Designed and produced with the active intention of improving lives within their stated categories; the programs use flickering imagery, positive affirmations, binaural tones and specific frequencies designed to bring about an emotional response and promote positive changes in the viewer. Viewed once a day, these five minute programs have massive potential for life improvement.

    Appropriate for our situation, ‘Wealth’ is the first completed program – ready for release. We have 49 PAL format DVDs sitting on our desk worth $28 a pop. ‘Health’ and ‘Relationships’ are on the way, with many, many more in the pipeline.

    If I may promote any more, I’d like to share my experience of watching ‘Wealth’. We have no money in any of our accounts, endless bills and no work at present. Two kids, a fairly hefty mortgage – we aren’t exactly thriving on paper.

    I used to worry endlessly about the situation – and simply by committing to innerpics.com my outlook has changed. However, in the past two weeks since watching the program daily I have become many times more organised – sorting through accounts, arranging payment plans and the like. The worries are gone and a renewed trust in the nature of life has replaced them. Other similar stories are coming through from the handful of people already exposed to ‘Wealth’. I am actually amazed by the results – although I understood their potential, and hold much excitement for what the next products may offer us too.

  • christianroith

    Hi Michael, as a hard working CEO of an international Marketing company I find it very easy to answer your question on the other hand it is difficult because it is to easy and most easy things can´t be easily explained.
    I could write and discuss this topic in endless discussions with you but let me give you one of the most important points that I found out when I wrote down my own strategic marketing planning thesis. When I started to study business administration I was already a successful entrepreneur, with a nice office and three employees. I was just 24 years old and had clients other companies never got after 20 years in business. While I was sitting in my lessons in the University I had the academic people around me telling how to be successful, how to improve business and how to get profitable customers. When I told them that all their ideas and comments just theoretical and don´t work in the real world, no one believed me.

    Today, almost 20 years later I am still in business, working with the most exclusive Clients and Stars from all around the world.
    Back to you question: The CEO of a huge company can´t do that many things different except he understands naturally the difference between the power that comes out of ones inner believes and “gut” and the power that one learns in school. Most CEOs do not own the business they manage, they do a job for a certain time and they do it for themselves but not for the companies, at least in most cases.

    The problem in todays world is not that we have big companies, the problem is that most people take for granted that a huge company is huge because it is huge, but don´t understand that this can change within a short period of time. A CEO has to full fill short term goals for the share holders and longterm goals for the employees, plus improve the company itself.
    A task that is extremely difficult.

    I am sure that my team and my company is a shinning light for many people every day. People who trust us and leave their companies future in our hands are a proof that we do something good.
    We show others that the business world is hard but that there is always a way of doing things different, more human and more respectful.

    I wish you all the best Michael, Greetings from Germany.
    Christian roith

  • Alilintegrity

    Bring back the original charters. Make it so that the corporations literally support their communities and not the other way around. Cap profits and call the surplus donations to the community chest. Benefits for employees and a decent health plan and retirement plan. As long as the money is shared and used responsibly, and the companies have a genuine need to exist and do not get into business solely for money and profit, hence the original charters or charters very similar to those, then corporations are not inherently evil. Plus since its their products it should be their testing and not people sponsored and paid for testing agencies to ensure our safety. Be accountable and responsible for the products. Make quality and serving the good of people your company slogan and actually stick to it. Prove it. Us buying crap proves nothing short of advertising effectiveness and mental prodding of the public who are being raped of their money. So I don't think much really needs to change other than the ethics and we desperately need to touch our roots again.

  • http://thezenbull.com/blog Annie Infinite

    I fell into online marketing after years of playing online and formed a new business with a dear friend who loves to design magical websites.

    What is different about this new approach to internet marketing? The big difference is: it is about making real relationships with real people in a virtual world. We decided to turn the website and online marketing game on it's head creating a new paradigm in marketing – authentic marketing, in a hype free zone.

    Gone are the days of marketers telling us a business cannot wear its heart on its sleeve, that marketing is all about numbers and trends and has nothing to do with heart and soul and I say thank goodness!

    The world has spoken with one voice, one loud and insistent voice and the world has said, “No more interminably long scrolling AD pages (a.k.a. Squeeze Pages – who are we squeezing?)! We want a feeling of being heard, a feeling of being able to trust again, we want heart, we want to see who you are and we want to know you – before we purchase a product or service from you. Please do not shout at us in mile high red print! Most of all we want to go back to the days of feeling as if we are being heard by you, back to the days when your customers and clients recommended you to us, back to the days when we actually knew you well enough to trust you and well enough that you knew our needs and responded to them with honest recommendations suited to those needs.”

    I want to let you know that as a marketer we (some of us) hear you, long before the 'new' trend of Social Marketing I was telling my mentor there was another way, that this hype marketing that was being taught as internet marketing was not for me – it just didn't sit right with me at all. Now here I am no longer a maverick on the outer, I am suddenly in fashion one of the original social marketers, who'd have thought?

    I am not alone, having gravitated towards people in the industry just like me, I have found some lovely heart centered people and together we are creating a new company, devoted to helping people just like us to create websites that reflect the vision and the passion of those people and market those websites using authentic marketing practices, showing honesty and most of all by creating trusted relationships with our clients, customers and hopefully new friends.

    If you knew you could come to a person and talk to them about your vision for your business and website who understood your need to appear and present yourself as exactly who you are and to show those clients how passionate you are about your business, with no hype. If you could say to these people please teach me how to contact those people I know will enrich my life by allowing my services or products to help them. Wouldn't that make a difference?

    Already we are attracting amazing clients who are passionate about what they do and want that passion and heart to be represented in authentic ways. These people know what they want and know that they have tried to be heard my other marketers and site designers who just didn't understand that nothing more than their own passion for their business was needed to create enthusiastic clients and customers.

    We did and they love us!

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