What is different about this new approach to internet marketing? The big difference is: it is about making real relationships with real people in a virtual world. We decided to turn the website and online marketing game on it's head creating a new paradigm in marketing – authentic marketing, in a hype free zone.

Gone are the days of marketers telling us a business cannot wear its heart on its sleeve, that marketing is all about numbers and trends and has nothing to do with heart and soul and I say thank goodness!

The world has spoken with one voice, one loud and insistent voice and the world has said, “No more interminably long scrolling AD pages (a.k.a. Squeeze Pages – who are we squeezing?)! We want a feeling of being heard, a feeling of being able to trust again, we want heart, we want to see who you are and we want to know you – before we purchase a product or service from you. Please do not shout at us in mile high red print! Most of all we want to go back to the days of feeling as if we are being heard by you, back to the days when your customers and clients recommended you to us, back to the days when we actually knew you well enough to trust you and well enough that you knew our needs and responded to them with honest recommendations suited to those needs.”

I want to let you know that as a marketer we (some of us) hear you, long before the 'new' trend of Social Marketing I was telling my mentor there was another way, that this hype marketing that was being taught as internet marketing was not for me – it just didn't sit right with me at all. Now here I am no longer a maverick on the outer, I am suddenly in fashion one of the original social marketers, who'd have thought?

I am not alone, having gravitated towards people in the industry just like me, I have found some lovely heart centered people and together we are creating a new company, devoted to helping people just like us to create websites that reflect the vision and the passion of those people and market those websites using authentic marketing practices, showing honesty and most of all by creating trusted relationships with our clients, customers and hopefully new friends.

If you knew you could come to a person and talk to them about your vision for your business and website who understood your need to appear and present yourself as exactly who you are and to show those clients how passionate you are about your business, with no hype. If you could say to these people please teach me how to contact those people I know will enrich my life by allowing my services or products to help them. Wouldn't that make a difference?

Already we are attracting amazing clients who are passionate about what they do and want that passion and heart to be represented in authentic ways. These people know what they want and know that they have tried to be heard my other marketers and site designers who just didn't understand that nothing more than their own passion for their business was needed to create enthusiastic clients and customers.

We did and they love us!

Today, almost 20 years later I am still in business, working with the most exclusive Clients and Stars from all around the world.
Back to you question: The CEO of a huge company can´t do that many things different except he understands naturally the difference between the power that comes out of ones inner believes and “gut” and the power that one learns in school. Most CEOs do not own the business they manage, they do a job for a certain time and they do it for themselves but not for the companies, at least in most cases.

The problem in todays world is not that we have big companies, the problem is that most people take for granted that a huge company is huge because it is huge, but don´t understand that this can change within a short period of time. A CEO has to full fill short term goals for the share holders and longterm goals for the employees, plus improve the company itself.
A task that is extremely difficult.

I am sure that my team and my company is a shinning light for many people every day. People who trust us and leave their companies future in our hands are a proof that we do something good.
We show others that the business world is hard but that there is always a way of doing things different, more human and more respectful.

I wish you all the best Michael, Greetings from Germany.
Christian roith

Innerpics.com produces downloadable programs with both an audio and visual content. Designed and produced with the active intention of improving lives within their stated categories; the programs use flickering imagery, positive affirmations, binaural tones and specific frequencies designed to bring about an emotional response and promote positive changes in the viewer. Viewed once a day, these five minute programs have massive potential for life improvement.

Appropriate for our situation, ‘Wealth’ is the first completed program – ready for release. We have 49 PAL format DVDs sitting on our desk worth $28 a pop. ‘Health’ and ‘Relationships’ are on the way, with many, many more in the pipeline.

If I may promote any more, I’d like to share my experience of watching ‘Wealth’. We have no money in any of our accounts, endless bills and no work at present. Two kids, a fairly hefty mortgage – we aren’t exactly thriving on paper.

I used to worry endlessly about the situation – and simply by committing to innerpics.com my outlook has changed. However, in the past two weeks since watching the program daily I have become many times more organised – sorting through accounts, arranging payment plans and the like. The worries are gone and a renewed trust in the nature of life has replaced them. Other similar stories are coming through from the handful of people already exposed to ‘Wealth’. I am actually amazed by the results – although I understood their potential, and hold much excitement for what the next products may offer us too.

Follow your gut!

Both based in Wanaka, New Zealand, Simon and Paul had known each other for years and shared the frustrations of living in a wealthy town without many pennies to rub together, as well as the odd game of table tennis. It was during one such game, following some particularly inspired thinking from Paul, that a dream was shared and the spark that would become Innerpics.com was lit.

Simon and Paul are like a rally car team. Simon is the driver. He is passionate about life and has an incredible drive for bringing dreams into reality. Paul is the navigator. Inspiration comes to him and without question he shares his ideas.

Thus Innerpics.com has been brought into reality through the combined dreams of Simon and Paul. Both men have thoroughly embraced the concept of living with their hearts, and have allowed the company to unfold and manifest – driving its progression through their clear visions of a truly incredible product with the capacity to transform the lives of its users beyond their wildest dreams.

Innerpics.com has been launched this week, 25th April 2010, albeit on a slightly smaller scale than Simon and Paul envisioned. An advert in the local classified paper, the first product on Trademe and a plan to take it to the Queenstown market on Saturday. With both families struggling to fill their fridges, and currently both Men out of work tilers, the unfolding of this business will be a remarkable testimony to using Intuition in business.